Google Ads is entering a major new era. Starting in September 2026, Google will automatically migrate Dynamic Search Ads (DSA), Automatically Created Assets (ACA), and campaign-level broad match campaigns into Google AI Max. This is more than a product update — it is a major shift in paid search strategy.
For years, DSA helped advertisers capture additional demand without managing massive keyword lists. ACA improved ad assets automatically. Broad match expanded reach. Now Google is combining these automation layers into one system: Google AI Max.
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