Search engine marketing (SEM) is a method of advertising that helps companies improve their content’s ranking in search engines. SEM uses paid advertisements to appear on search engine results pages (SERPs). The goal of SEM is to increase the visibility of a company’s content to potential customers.
Keyword research Identify the keywords that potential customers use to search for products or services. This helps businesses understand their target audience’s search behavior and preferences.
Bidding on keywords Bid on keywords that users might enter when searching for products or services. This gives the advertiser a higher placement in the results for those search queries.
Creating landing pages Develop targeted landing pages for each campaign.
Remarketing Target users who have previously visited a website but haven’t completed a desired action. Display ads to these users as they browse other websites or search engines.
Organizing ads Organize ads into thematic groups to allow for strategic bidding and better ad performance.
