Helps users find a website: SEO helps search engines understand a website’s content and helps users decide if they want to visit it. 

Improves a website’s position in search results: SEO helps a website rank higher in search results pages (SERPs) so that more people can see it. 

Promotes a company: SEO can help promote a company and sell its products and services. 

Builds credibility and trust: Higher-ranking sites are often perceived as more reputable. 

Increases website speed: SEO can help prioritize page load speed so that users can see content faster.